Men's Winter
Wear Push.
How we cut Natasha Kamal's ad-spend ratio in half while her monthly revenue grew 182% — without a single brand refresh, price change, or new product launch.
vs prior month
revenue (was 6–12%)
across Meta & Google
first 30 days
Rising spend, flat return.
Natasha Kamal was growing — but the growth was being eaten by ad spend. Over the prior 12 months, monthly ad budget had climbed from 6% of sales to as high as 12%, while incremental revenue had plateaued.
The account had 18 active campaigns running in parallel across Meta and Google, overlapping audiences, and a creative rotation that had gone stale for roughly four months. The brand team knew something wasn't working, but diagnosing exactly where the waste was happening required an account-level audit that nobody on the in-house team had bandwidth for.
Holiday season was six weeks out. A full restructure normally takes eight.
Audit first.
Rebuild second.
Scale last.
We ran a 5-day audit across ad accounts, GA4, Shopify, and the creative library — then rebuilt the account from scratch in 10 days before spending a single additional dollar.
The audit surfaced three structural problems: audience overlap across eight different prospecting campaigns, a creative library that hadn't been refreshed since the previous quarter, and a bid strategy set for "maximize clicks" on campaigns whose goal was actually purchases.
What we shipped in the first 3 weeks
- Consolidated 18 campaigns into 4 — one per funnel stage, one per market.
- Launched a new creative testing cadence: 6 fresh creatives per week, 2 winners kept.
- Rebuilt conversion tracking across Meta, Google, and Shopify — unified attribution.
- Switched bid strategy to value-based optimisation on purchase events.
- Deployed a weekly performance dashboard reviewed jointly with the client team.
The performance data.
We can audit yours free in the first week.
January 2020: the clearest month in the account's history.
By the end of the first full month post-rebuild, the account was operating on roughly half the old budget ratio — and generating nearly 3× the revenue per dollar spent.
Total sales for Jan 2020 closed at PKR 4,825,668, up 182% against Dec 2019. The online store grew 179% in channel revenue. Order volume grew even faster — Shopify mobile and draft orders both showed 900%+ swings as reactivation flows came back online.
More importantly, the cost structure held. Ad spend stabilised at 6% of revenue and stayed there for the full subsequent quarter. Scaling didn't break efficiency — it proved it.
The creative that drove it.
Add 6 winning creatives from this campaign here.
The numbers.
Sourced directly from the client's Meta Ads Manager, Google Ads, and Shopify accounts. Verified Jan 2020. The partnership continues today.
Meta + Google
prior month
(was 6–12%)
growth (Shopify)
(reactivation flows)
(best single cohort)
new account live
partnership
Since partnering with Hyperdive, we've tightened the ad engine significantly. We proved that scaling doesn't have to mean spending more — and that's changed how we plan every quarter since.
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next milestone.
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